Athleta Magazine's philosophy sits at the crossroads of sports and culture, aiming to inspire contemporary sports imagery and its many evolving forms. For this reason, the long-standing partnership with KARHU that brought this printed publication to life holds deep significance. It's a perfect match between a dynamic media platform that values aesthetics and storytelling and a brand that has continuously written its chapters in sports history.

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From the opening of the first Helsinki store to the “Flying Finns”, to Emil Zátopek and all the way to Franco Arese and a decade of brand management, KARHU's story is rich with feats and milestones. The European Athletics Championships in Rome were not just a pivotal moment in KARHU's modern evolution; they celebrated the brand's soul—one filled with legends, traditions, progress, and influences that span both technology and lifestyle. This unique connection is also the perfect muse to elevate the multi-layered synergy between Athleta and KARHU, reflected throughout these pages.

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Running Accessories

Running Accessories

KARHU SUN RUN SUNGLASSES

DELTA VZUM CIELO ULTRA

ATHLETA MAGAZINE

ATHLETA MAGAZINE